Marketing research of Perm

Marketing and sociological research in Perm
Qualitative research:focus group, hall test, in-depth interviews
Quantitative research: Surveys, measurements of traffic.
Additional: mystery shopper, research promotion
Analytical Agency "Exact numbers" is successfully implementing the most complex research projects for over 12 years and offers probably the most complete set of marketing tools on the territory of Perm Krai.
Qualitative research
This type of research allows to obtain detailed data on the behavior, opinions, perceptions, attitudes of a small group of members of the target audience to different kinds of goods and services. This method of research is needed in the development of new products, advertising campaigns, studying of image of the company brand, as well as when carrying out works on optimization of the product or service of the company.
1. In-depth interviews an "Expert interview" Ethnographic studies "
2. Focus group "Expert focus group" a Prolonged focus group "
3. Hall-test " Evaluation Comparative
Quantitative research
Quantitative methods we appeal when you need the most accurate numerical information about a large community of people.
Quantitative researches help to estimate level of popularity of firm or mark, to reveal the basic groups of consumers, market volumes, and many other aspects.
1. A population survey "door-to-Door" Street "
Surveys in organizations "
Telephone surveys and CATI "
Online polls "
Mail surveys "
Socio-political surveys"
Exit polls "
2. Measurement of traffic "
Additional methods
1. Mystery shopper "
2. Support the buyer "
3. Research promotion "